PLAY+SOFT aims to enrich the material complexity and variety of environments for young children, introducing pliability, softness, and elasticity in places that are often composed of few materials, all of them hard. A rich material landscape supports children in their learning adventure and in constructing their identities, helping them to hone their sensory perceptions and develop synesthetic abilities.

PLAY+SOFT introduces a range of colors that are sunny and bright, though with medium saturation, that play on various shades. The colors are designed to be mixed and matched or used in a single chromatic range, with an overtone effect. Our aim is to enrich the children’s chromatic landscape and provide colors that are not banal, far from the simplified world of red-yellow-blue, with confidence in a competent child who has a thousand languages.

PLAY+SOFT proposes soft furnishings that can be transformed, moved, and rolled up, opened and closed, that change in shape and size. Our objective is to provide various ways to facilitate flexible use of environments for young children, places that host a variety of activities, often diametrically opposed, over the span of the same day and during the year.

PLAY+SOFT comprises furnishings that are simple and linear yet soft to the touch, joining the rectilinear or in any case planar lines of the design of the objects with a soft consistency to create an effect of contrasts, “sweet and sour”, hybrid, which deepens the complexity of the sensory landscape.

PLAY+SOFT proposes soft furnishings that carry out functions normally provided by traditional furniture, introducing the concept of a “similar but not equal” substitute. The idea is to have the possibility to use soft elements to experiment with activities that are generally carried out using “hard” furnishings, and this also causes a change in the activity itself.

PLAY+SOFT elements are covered in ecosoftx®, an environmentally friendly synthetic fabric that complies with the Oeko-Tex Standard 100 (for products in direct contact with the skin). The fabric is made using a non-polluting production process and does not release harmful substances during its use.

PLAY+SOFT has a collection of furnishings made of sofficel®, a fireproof, foamed material, in various densities, and covered in ecosoftx®, a synthetic fabric with innovative properties: it is soft to the touch, water-repellent, easy to clean with mild liquid detergent and water, mold-resistant, odorless, resistant to abrasion, color-stable over time, and ecological, and the covers are removable with zipper. Fire-retardant according to British Standard 5852:1990 and UNI 9175.

PLAY+SOFT presents furnishings that are totally safe, given that they are essentially made of soft, pliable, and deformable material, and thus able to protect children from accidental impacts and falls. The introduction of soft elements in place of traditional hard furniture raises the level of safety of the environment against accidents.

PLAY+SOFT is a line in which numerous designers from different countries have participated. The presence of different designers, coordinated by a single art direction and by the pedagogical consultants, ensures many different points of view and thus a way of “listening to” and confronting the environment for young children from different perspectives and cultures, consequently enriching it.

PLAY+SOFT is designed to have a recognizable mark, a strong iconic impact, which expresses the pedagogical underpinnings as well as the idea of a child that the line aims to foster. We want our furnishings to embody a sort of genetic code that expresses a precise identity and can possibly influence the environments in which they are situated as well as the activities they support.

PLAY+SOFT originated with the pedagogical consultancy of Reggio Children, inspired by the experience of the Municipal Infant-toddler Centers and Preschools of Reggio Emilia and the pedagogical philosophy of Loris Malaguzzi to experiment with new types of furnishings involving an extensive team of architects, designers, and educators. PLAY+SOFT continues the research of the project Children, spaces, relations – metaproject for an environment for young children, giving it continuity through the art direction and acting as a support to the activities of a pedagogy of relationships, listening, and project orientation, in support of children’s self-learning processes.